|       | 
| The
Cinematic in Expanded Fields at the 54th
Venice
Biennale 
 | 
| Everybody
      is concerned about time, we never have enough time to do anything, and
      especially to see art in
      Venice
      there is so much art to see, and so little time.
   – Christian Marclay
             | 
| The
sticky humidity of Venice’s first summer days, the arty types and hipsters
visible down the labyrinthine streets with colourful show bags of the national
pavilions in hand and the overheard conversations of what one has visited, must
see and should avoid: welcome to the vernissage of the 54th Venice
Biennale (December 2011-February 2012). Always an exciting event, this year’s
Biennale promised to be a bumper edition with 83
artists in the main exhibition, 89 national pavilions and 37 collateral events.
The sheer volume of art to visit was almost dizzying, turning the islands of
Venice into somewhat of a theatrical spectacle, with artists, patrons,
gallerists and journalists frenetically moving from one work to the next, as if
trying to capture all the art on show like a child’s game of scavenger hunt.
Despite the frantic energy that buzzed in the air, most of the works on show –
and indeed some of the queues to enter the national pavilions (I spent two and
half hours waiting to see Mike Nelson in the
UK
pavilion) – demanded just the
opposite. The predominance of durational works and theatrical environments
required time from the audience,
defying the hurried spectator and their rigid viewing schedules. A recurrent
feature that was epitomised by Christian Marclay’s The Clock (winner of the Golden Lion prize): a twenty-four hour
film that took the passing of time as its subject matter, where the minutes of
the day were portrayed through moments taken from cinema history.
 | 
| 
 | 
| Christian
Marclay, The Clock, 2010, edition of 6, Single-channel video, 24 hours. Courtesy the Artist and White
Cube,
London
and
Paula
Cooper
Gallery,
New York.
 | 
| What
      stood out at for me at this year’s Biennale was not only the quasi-ubiquity of
      video art and experimental film, but the notion of expanded cinematic situations. I mean three things by this. The
      first aspect concerns the conscious dismantling of distinct cinematic modes
      (fictional narrative versus documentary, for example) to establish new creative
      possibilities for political discourse, and to destabilise conventional forms of
      journalism. The second aspect relates to material expansion in physical space:
      the ways in which artists utilised the structure of the movie theatre and the
      accoutrements of the more traditional arts, such as sculpture, to construct
      immersive and theatrical environments. The final aspect refers to the use of
      innovative exhibition frameworks for the presentation of video art, in order to
      query spectatorial conventions and the formulaic parameters of the institution. Although, as the art world elite has come to
        expect, the major pavilions – United States, Germany and the United Kingdom – did
        not fail to impress, it was for me some of the so-called ‘emerging’ nations,
        main exhibition artists and collateral events spotted around the island that
        provided some of the most poignant messages and innovative examples of
        experimental film and video art. 
   
         Dialectics of Cinematic Modes
               This year’s theme was
        ILLUMInations, which incorporated, for the curator Bice Curiger, the classical
        theme of light in art as well as both the socio-political dimensions of the
        real world and the distinctive character of the Venice Biennale with its
        national pavilions. Indeed, socio-political questions and explorations of
        nationhood fueled much of the video art on display, from Yael Bartana’s filmic
        trilogy ... and Europe will be stunned,
        revolving around the imagined Jewish Renaissance Movement in
  Poland
        calling for the return of the Jews to
        mainland
 Europe, to Han Hoogerbrugge’s absurd
        animation Quatrosupus exploring the
        struggles of free speech. The overarching presence of contemporary political
        discourse is hardly surprising, considering the recent civil unrest in North
        Africa and the
  Middle East, the West’s ongoing
        presence in many of these countries, and the debates revolving around the
        limits of freedom (speech, dress and religion) that have characterised the
        European political landscape in recent times. However, more than simply
        documenting such events or discourses, artists like Taysir Batniji – whose
        advertisements from an illusory real estate company GH0809 (an abbreviation of Gaza Houses 2008-2009) paired the
        lexicon of real estate classifieds with documentary photographs of bombed-out
        houses in Gaza – explored more expressive means of communicating the political
        to reveal latent truths and question the authority of prevailing hegemonies. (1)
         
         The fraught position of
        the West in the ongoing wars in
     Afghanistan
        and
 Iraq
        was subtly evoked in Omer Fast’s film, Five
          Thousand Feet is the Best (2010), located in the central pavilion of the
        Giardini. Utilising the Situationist technique of détournement, Fast juxtaposed an actual interview with a Predator
        drone sensor operator (predator drones are unmanned aerial vehicles flown by
        remote control, today the primary means of offensive operations by
 America) with a
        fictional narrative that dramatised the operator’s rambling musings about an
        attack on civilians and militants. The interview, held in a dimly lit hotel
        room, was seamlessly woven together with aerial views of a city at night and
        the narrative of an American family going on a weekend holiday.
         | 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 1. Taysir Batniji’s work GH0809 consisted of 20 digital colour prints on A4 paper and were exhibited as part of
        the pan-Arab show The Future of a Promise curated by Lina Lazaar.
         | 
| Shot from the ground, the
fictional story follows the family’s journey from their home in the suburban
streets, through an occupying army’s checkpoint on the outskirts of town, and
past a small group of resistance fighters burying explosives in the scrubland.
After the family gingerly passes the fighters, the perspective shifts to an
aerial view, as seen (we suppose) from the viewfinder of a predator drone. (It
is worth noting the uncanny formal parallels between this aspect of Fast’s film
and Jananne Al-Ani’s digital video Shadow
Sites II, which documents an aerial journey across the Middle Eastern
landscape.) The film ends with a rocket attack on the family and resistance
fighters but, despite the supposed fatality of the attack, we see the absurdly
contrived spectacle of the family members peeling themselves away from the
wreckage and walking out of the scene. The overall effect of splicing the
factual with the fictional also brings into focus the disjunction between what
the drone pilot recounts as his experience (computer reality) and the experience of civilians on the ground
(actuality of war). The film, in effect, mimics the twofold character of
contemporary – American – combat. The war in Afghanistan is certainly ‘real’
(as the 1271 civilian deaths in 2010 alone attest), nonetheless the deployment
of Predator drones, much like a video game, transposes the actuality of war to
the level of a detached simulacrum. Fast manipulates the categories of
audiovisual modes such as the journalistic interview to question where reality resides and whose reality actually counts. It is not
the answers that preoccupy the artist, but rather the framework that makes such
questions possible. (2)
 | 
 
 
 
 
 2. Another contemporary example of blurring the distinction between fiction and documentary is Oliver Laxe’s Moroccan film You Are All Captains, which won the international critics prize at the Cannes Film Festival in 2010. | 
| 
 | 
| Omer Fast, The
Tunnel, 2010, film still by Yon Thomas. Courtesy of the artist.
 | 
| A similar juxtaposition
of modes was used in the contribution for the Egyptian pavilion, which brought
together video documentation from Ahmed Basiony’s performance 30 Days Running in the Place (2010) with
documentary footage captured by the artist, on his phone, of the Egyptian
uprisings (2011) in downtown Cairo. While documenting these events, Basiony was
killed by snipers on January 28,
2011 in
Tahrir Square, dying at age 32. (3) In
the pavilion, five screens were buttressed against each other, floor to
ceiling, confronting the viewer with alternating scenes from the performance
and the protests. The performance was played out in a transparent square
structure, transforming the act of running into a visual schema of digital
codes through sensors installed on Basiony’s body and shoes that calculated the
heat he generated and the number of steps he took. By splicing the
documentation of the art performance with journalistic footage of civil
resistance, the contrast encompassed by the two sets of film sequences – futile
movement and progress, stasis and emergency, rule and revolution – was visualised
to full, dramatic effect. It is an opposition that also alters the historical
significance of Basiony’s performance. In light of the revolution, the static
movement of 30 Days Running in the Place takes on a quasi-iconic status within the fabric of Egyptian contemporary
culture and society, as if presaging the explosion of revolutionary energy
after thirty years of dictatorial rule. Likewise, the phone camera footage
takes on a dramatic poignancy within the context of the pavilion, both
foreshadowing and now framing the artist’s martyrdom. Similarly to the German
Pavilion, which featured the late Christoph Schlingensief  (winner of the golden Lion for Best National
Pavilion), the exhibition of Basiony’s work had a memorial and perhaps even
cathartic element that provided a space to reflect not just on art, but on the
life of an artist and a nation.
 | 3. Ahmedy Basiouny, Egypt, 30 Days of Running in the Place, ILLUMInations exhibition catalogue, Venice: Marsilio Editore, 2011, p. 350. 
 
 
 
 | 
| The documentary vein was
      also seen in Mohammed Bourouissa’s two-channel projection Boloss, screened within the Arsenale. Playing with the codes of
      documentary and images obtained by security cameras, the two projections cover
      a poker game that is interspersed with interviews with the players. The
      projected sequences move between inside shots of the card table and outside
      views of a cramped courtyard filled with youths who are not permitted inside.
      The films follow the question of someone cheating, although it seems, through
      the sequence of interviews, that the act of cheating is not limited to the card
      table. The uneasy confusion and disorder of the films was also reflected in the
      site of its exhibition. The screens were located alongside other works in an
      open and nondescript space, which allowed for the sounds of the gallery – the
      conversations and comings and goings of the public – to mingle with the dialogue
      of the films. What would normally be a distracting cacophony heightened the
      disorienting nature of Bourouissa’s work.
   
         Cinematic Theatre and the Neo-Liberal Marketplace
               Another distinguishing
        feature of the Biennale was the construction of cinematic theatre: the
        combination of more traditional art objects with the screening of film to
        create total environments. Such works were distinguished, in my view, from the
        tradition of installation art by the move away from the conceptual experience
        of space, as expressed by artists such as Mike Nelson, to a greater focus on
        enhancing the screening of the film by drawing attention to the figurative
        elements of the narrative experience. The constructed environment revolved
        around the film, rather than the film being subsumed as one of many elements in
        an installation.
             | 
| The
     Belgium
      artist
      Hans Op De Beeck consistently works in different mediums such as sculpture,
      video, photography and animation, often with a focus on combining the various
      artistic elements to create immersive environments. As part of the curated show One of a Thousand Ways to Defeat Entropy,
      Op De Beeck presented the work Location
        (7), which forms part of an ongoing series of large-scale and experience-based
      sculptural installations. (4) Although there was no film actually present, the
      construction of the work utilised the apparatus of the cinema, and the
      experience of the piece was less about the conceptualisation of space than it
      was about the subject of mortality: a narrative on the tragedy of life.
   
         Located at the back of
        the expansive Arsenale Novissimo, viewers climbed stairs to enter a darkened
        studio apartment furnished with a bed, chesterfield lounge, kitchen sink and
        the general debris of an abandoned human existence. The entire scene was made
        out of a soft grey plaster that recalled the ash-covered artifacts of excavated
       Pompeii; a
        memento mori where the once vital substance of the everyday was transformed
        into a moribund stasis. A window, a cinematic screen of sorts, provided the
        frame for a courtyard vista: a fountain encircled by fairy lights and two long
        wooden tables scattered with ashtrays, bottles and candlestick stubs, all of
        which were made with the same grey plaster as the interior. The heavy notes of
        Serge Lacroix’s music punctuated the melancholic air, further heightening the
        cinematic effect. The overall impression of the piece was like a short film
        loop, the plumes of water continuously flowing from the fountain being the only
        movement in an otherwise static scene. There was a sense, sitting on the lounge
        and looking out at the mise en scène,
          that we were not just spectators watching a fragment from a stranger’s
          discarded life, but rather made privy – a witness – to our own mortality.
           | 4. This URL, accessed 28 June 2011. 
 
 
 
 
 
 
 | 
| 
 | 
| Hans Op de
Beeck, Location (7), 2011, sculptural installation, mixed media, sound,
light, 500 x 1800 x
850 cm.
Courtesy the Artist and Xavier Hufkens, Brussels.
 | 
| The use of traditional
      art objects alongside the presentation of film was prevalent in many of the
      exhibitions, especially exemplified by two artists, Nathaniel Mellors and Anton
      Ginzburg. In Illuminations, Mellors
      exhibited Parts One and Two of his absurdist film series Ourhouse (2010-present). Following the structure of a standard
      television drama and loosely based on Pier Paolo Pasolini’s Teorema (1968), the series explores the
      relationship between language and power. The drama is set within the country
      manor of the Maddox-Wilson family and follows its breakdown after an unexpected
      visitor – ‘the object’ – invades the house, consuming books and effectively
      taking control of rational language and action. Parts One and Two were shown in
      different rooms, separated by another exhibition space in which Mellors
      exhibited his animatronic sculpture Hippy
        Dialectics (Ourhouse) and a new series of colour photograms, Venus of Truson (Prehistoric, Photogrammic
          Originals). The sculptures depict the character Charles ‘Daddy’
      Maddox-Wilson doubled and joined together by his own hair. The photogram portrays an image of The Venus of Hohle Fels, a copy of which appears in the film.
        (5) By translating characters and items from the film into extra-filmic
        objects, Mellors projects the story into the viewer’s physical space.
   
         Anton Ginzburg’s
        multifaceted work At the Back of the
          North Wind revolved around the forty-five minute film Hyperborea, a mythical region that exists ‘beyond the Boreas’
        (beyond the North Wind). The film is a poetic record of a three-part journey
        that Ginzburg took, commencing in the American North West (Astoria, Oregon),
        continuing to St. Petersburg and then to the White Sea. (6) The film was
        surrounded by a body of work including photos, drawings, sculptures and
        bas-reliefs that functioned like the found objects of an archeologist, the
        research notes of an historian or the photographic documentation of an
        anthropologist. More than embellishments, they gave a physical presence to the
        film and a sense of ‘realness’ to Ginzburg’s exploration of the mythological
  land
    of
  Hyperborea.
         | 
 
 
 
 
 
 
 5. This URL, accessed 28 June 2011
         
 
 6. Anton Ginzburg, At the Back
        of the North Wind, collateral event of the 54th International
        Art Exhibition
         | 
| 
 | 
| Anton Ginzburg, At the Back of the North Wind, 2011,
Archival digital print, 58.5 x 76cm (framed) from ‘Hyperborea series’. Courtesy of
the artist.
 | 
| Beyond adding a
      sense of the tangible to the film experience, how might we approach the
      combination of film and more traditional art objects? Do these objects really
      contribute to our experience and understanding of film, or is there something
      else at play? In the first part of my exploration of
      the cinema/art relationship, I discussed Michel Chevalier’s critical framework for
        approaching emergent trends of video presentation in the gallery. One of the
        three positions that he delineated was the Duchampian remix strategy, where
        traditional art objects (or what Chevalier refers to as commodities) accompany
        the presentation of film. For Chevalier, this strategy is less about the
        experiential and more about subverting the ‘non-sellable’ art film. Unlike
        traditional modes of cultural production that through their ‘uniqueness’ can
        ask for a high price on the art market, the earning power of film art – which
        unlike populist cinema cannot even count on box office ticket sales – is almost
        non-existent. The relative unsellability of film art is a fact that holds true
        now more than ever (even with artificial means of inscribing value such as the
        limited edition). Considering the continuing rise of online distribution (both
        legal and illegal), the increased accessibility and speed of file sharing
        networks, and the normalisation (and acceptance within the public sphere) of
        decreased image quality that these new channels of distribution perpetuate, who
        would actually purchase film art?
         
         Chevalier’s argument that
        artists should utilise the fetishistic objects of sculpture, painting or
        photography as the means to re-inscribe their film art within the neo-liberal
        marketplace has some foundation in recent art practice. For example, Mellors’ colour photograms for Venus of Truson were made to accompany the screening of Ourhouse at
 London’s
 Institute
    of
   Contemporary Art
          with the distinct
          purpose of being sold (£550 for non-members). However, it seems to me that the
          use of fine art objects creates a spatial experience of film that
            subverts both the one-dimensional screening experience, as well as the
            ubiquitous availability of film art on the Internet. Artists like Anton
            Ginzburg and Ryan Trecartin do not shy away from the possibilities of
            distribution provided by the Internet; they make their work freely accessible.
            This does not, however, necessarily reduce public interest when they do exhibit
            within the framework of a gallery, film festival or biennale. Both artists
            create sculptural environments for their films, which expand upon the
            narratives and provide a heightened sensory experience that is markedly
            different from the downloaded file on a laptop. Embedding the film within a
            sculptural environment turns the screen-as-window into a looking glass,
            inviting us to step into, and be part of, a constructed world.
   
         The Cinema/The Gallery
               In
        a recent interview, Kenneth Goldsmith, the founder and main curator of UbuWeb,
        stated:
   | 
| Galleries are a really bad place
to watch video, I usually never feel like seeing it, even if they have
comfortable couches. The exception has been the new Christian Marclay piece, The Clock (2010) ... what they have done
there is to turn the Paula Cooper gallery into a movie theatre, with seats in a
black room and couches, and it’s wonderful. (7) | 7. Kenneth Goldsmith interviewed by Geir Haraldseth, ‘The Robin Hood of the Avant-Garde’, Kunstkritikk, 2 March 2011. | 
| The above statement neatly
      encapsulates the enduring view that art galleries are often not the most conducive
      environments to watch film or video, and that when the gallery does provide a
      comfortable environment it is through, as Adrian Martin elucidates, ‘especially
      constructed black boxes: little havens of the cinema-apparatus’. (8) But is
      this white cube/black box dichotomy really indicative of – and helpful to
      understanding – contemporary viewing practices any longer?
   
         What struck me attending
        both the Venice Biennale and the International Film Festival Rotterdam were the
        ways in which artists and filmmakers consciously transcended what has become – at
        least in terms of the neo-liberal marketplace and through the role of
        institutional framing – an entrenched distinction between art and cinema.
        Indeed, many of the artists and filmmakers screened/exhibited at both events,
        including Hans Op De Beeck, Harmony Korine and Ari Marcopolus, and others such
        as Yi Zhou and Yang Fudong, consistently cross the cinema/art divide,
        exhibiting at both film festivals and art fairs, cinemas and galleries. In
        addition, with the continuing rise and success of websites such as UbuWeb and
        Vimeo, and as artists/filmmakers such as Ryan Trecartin, Anton Ginzburg, Tommy Pallotta and
          Bregjte van de Haak increasingly negate
            traditional viewing platforms and modes of distribution, the white cube/black
            box dichotomy seems to me an ever less satisfactory model through which to
            approach and consider experimental film, video and media art.
   | 8. Adrian Martin, ‘The Imperfect Light: Cinema and the Gallery’, Secuencias, 32, pp. 89-106. I must admit that Marclay’s The Clock certainly seized me with the promise of comfortable lounges and the enveloping calm of a cinema-like space at the end of the arduous journey of Arsenale’s exhibition halls. 
 
 | 
| As
      part of this trend, the third prevalent
        feature running through the Biennale was the use of innovative exhibition and
        screening formats to challenge institutional conventions, spectatorial
        expectations and traditional notions of contemplation. These examples from the Biennale address the
          relationship between cinema and art (as did the Rotterdam 2011 works), but also
          point to some new directions in the presentation of audiovisual work.
   
         The Spanish artist Mabel
        Palacín represented the Catalan and Balearic Islands in the collateral event
        entitled 180° (an allusion to the
        180-degree rule of cinema, which seeks to maintain a coherent, singular
        relationship between reality, the image and the spectator). Palacín’s
        contribution was a media installation that explored the relationship between
        the static and moving image, and was constructed with three different media
        elements. Palacín took as her starting point a photograph that showed a
        majestic vista of buildings stretching out along a waterfront in Venice. The
        second component was a video of the photograph, scanning across the still image
        to explore and reveal various mini-narratives: the comings and goings of
        people, their interactions, and the objects and tasks that make up everyday
        life. The final aspect was a series of five small monitors that showed films
        shot from the rooftops of Venice, ‘functioning as vanishing points, they were obtained through various recording
          media, in high and low quality, [and] initiated a dialogue between different
          characters based on the main building featured in the project’. (9) The series of works dislocates the coherency of the
            180-degree rule, displacing the singular viewpoint and providing new ways of
            seeing. The three elements establish a complex, but nevertheless
            non-hierarchical perspective that mirrors the proliferation of images on the
            Internet, where events such as the Egyptian uprisings become the domain of the
            collective rather than a singular authoritarian vision.
   | 
 
 
 
 
 
 
 
 9. This URL, accessed 1 August 2011.
         | 
| 
 | 
| Mabel Palacín, 180°, 2011, photograph. Courtesy of the
artist and Institut Ramon Llull.
 | 
| One of the predominant
      issues in any discussion regarding cinema and art is the use (or misuse) of
      light. The Chinese artist Yi Zhou consciously engaged with the principle of
      illumination, but utilised it in a way that defied our expectations. The
      curators Achille Bonito Oliva and Chang Tsong-zung brought together Zhou’s
      eight most recent short films: DVF (2011), Unexpected Hero (2011), Labyrinth (2011), My Heart Laid Bare (2011), Big
        Feet (2010), The Greatness (2010), The Ear (2009) and Hear, Earth, Heart (2008) for one of the
      Biennale’s collateral events entitled Days
        of Yi. The films were projected onto three different walls of the Spiazzi
      gallery with each screen playing in a continuous loop, so that the sounds and
      moving images were interacting, reflecting and reinforcing the recurrent motifs
      across Zhou’s œuvre. The visitor’s movement around the space was punctuated by
      some icons from the films (similar to the Ginzburg installation discussed above)
      such as the balloon-shaped Bottle in a
        Rice Field and the Pharrell Vase,
      which were both constructed in Murano glass.
   
         Perhaps the most striking
        feature of Zhou’s exhibition was her conscious decision to flood the projection
        spaces with natural light, which at times illuminated her films almost to the
        point of obscurity. On first entering the space, the excess of light was
        somewhat disconcerting, forcing us to strain to make out the imagery of her
        surreal animations. However, the light also created additional layers of
        meaning that subtly pointed to Zhou’s extra-aesthetic concerns. On the one hand,
        her negation of darkness added to the fantasy and dream-like quality of her
        work – as if we couldn’t be sure the films were really there, unable to
        entirely capture her complex visual language and the unfolding dream sequences.
        On the other hand, as the projections merged with the crumbly, whitewashed
        walls of the Spiazzi gallery, Zhou also seemed to call attention to the
        inherent flatness of the cinematic image, a reminder that we are not looking
        through a window, but onto a flat surface – a wall. These quasi-opposing
        functions reflect the underlying contrasts that drive her aesthetic, the
  ‘limits between dream and reality, imagination and madness, truth and lies, and
        life after death’. (10)
   | 
 
 
 
 
 
 
 
 
 
 10. Yi Zhou, Days of Yi,
        collateral event of the 54th International Art Exhibition
         | 
| 
 | 
| Yi Zhou, The Greatness, film still,
digital 3D animation. Courtesy of the artist and Contrasts gallery.
 | 
| Placing video within
      social spaces as a means to enlarge the scope of the audience beyond the
      gallery-going elite is not a new phenomenon; it dates back to the late 1970s
      and early ‘80s with works such as Jenny Holzer’s Sign on a Truck (1984). Scott McQuire has observed, too, that ‘the
      migration of electronic screens into the cityscape has become one of the most
      visible and influential tendencies of contemporary urbanism’. (11) Working within
      this contemporary tradition of urban digital screens, but expanding upon it in
      a way that both addresses the liminal space between the private and the public
      and what I consider the millennial generation’s increasing desire for
      interconnectivity, were two interesting examples at the Biennale: Dropstuff and Commercial Break.
   
         Dropstuff is
        an ongoing Dutch project that explores the medium of the urban screen. Three
        screens were positioned around the island of Venice and three across the
        Netherlands, with each presenting a selection of six artistic games by
        interactive media collectives such as Zesbaans and Monobanda. What was
        particularly fascinating was the way public engagement – the public, by logging
        on via their phone or the Internet, could influence the games and play against
        each other – drove the content and flow of imagery. Although the contribution
        was somewhat limited by the quality of the image and its visual aesthetic – based
        on simplified graphics that recalled the form and style of video games from the
        1980s (a similar problem marked Maki Ueda’s Palm Top
          Theatre in Rotterdam) – it also demonstrated the presence of a new
          generation of artists who approach the audience in a direct manner, getting out
          of the four walls to create interactive art and film in public spaces. An
          example of the way new media technologies can offer what McQuire terms ‘more
          participatory and inclusive forms of mediated pubic space’. (12)
   
         Seeking
        a similar sort of public engagement – but presenting a series of films or
        moving images that drew upon the complex history of art, cinema and the image –
        was POST Pavilion: Commercial Break, a video art
        intervention presenting artist’s films, curated by Neville Wakefield and
        created in conjunction with Moscow’s Garage Center for Contemporary Culture. During
        the vernissage, it was supposed to be exhibited as a giant floating video
        screen through the waterways of Venice; however, at the last minute this was
        unexpectedly cancelled, and instead the videos were shown at the opening party.
        For the five-month duration of the Biennale it was also accessible as an iPAD
        app by POST magazine (the first magazine made for the iPAD) where the
        snap-shot-films were available as updates. (13)
   
         Commercial Break features the work of over 150 international artists in which content is driven
        by the speed of advertising and the short attention spans that mark our image-saturated
        world. From the ironic self-promotions of Cevdet Erek and Yoshua Okon to the
        satirical explorations of commodity culture by Barbara Kruger and Stefan
        Bruggeman, from the self-contained short narratives of Nicolas Provost and Jen
        Denike to the excerpts of longer films by Marcel Odenbach, Hans Op De Beeck and
        Gillia Wearing, artists and filmmakers alike addressed these concerns in vastly
        different ways. But what I ultimately found most engaging was the twofold mode
        of presentation (at least in terms of intention) that was both very public and
        very private. The various films, vignettes or snapshots had the potential to be
        shared within a public space or shared by different publics within the private
        space of a personal computer or phone; in this way, Commercial Break suggested new potentialities for the way media can
        act as a ‘hinge between public and private life’. (14)
   
         With the omnipresence of
        digital media accompanying most of our waking life and the Internet dismantling
        so many of our accepted conventions in the dissemination and viewing of media
        art and experimental film, artists and filmmakers are faced with increasing
        challenges of how to present their work. What I find exciting is that so many
        artists are facing these demands, actively seeking to participate and project
        their art and films into the changing social landscape, not constrained by the
        limits of academic and institutional discourse.  
   
 This is the companion-piece to the author’s ‘The Streets: Breaking Out of the Black Box/White Cube in Rotterdam’ in LOLA 1. | 11. Scott McQuire, The Media
      City: Media, Architecture and Urban Space (Los Angeles: Sage Publications,
      2008), p. 130.
   
 
 
 
 
 
 
 12. McQuire, The Media City, p. 132. 
 
 
 
 
 
         13. This URL.
         
 
 
 
 
 
 
 
 14. McQuire, The Media City,
        p. 132.
         
 | 
| from Issue 2: Devils | 
| © Justine Grace 2012. Cannot be reprinted without permission of the author and editors. |